In 2014, I began my career in art direction and product design, quickly delving into branding, campaign development and crafting impactful user journeys across digital platforms and products. Over the past decade, I have partnered with brands and led creative initiatives that have earned multiple awards and recognition. Along the way, I’ve cultivated a unique blend of technical expertise, artistic sensibility, and leadership acumen, empowering me to craft strategically aligned narratives and experiences across digital, broadcast, social, and experiential platforms. This journey of continuous learning and leadership drives my passion for growth and inspires me to guide innovative solutions.

My leadership style is rooted in active listening, empathy, and fostering strong partnerships. My creative ethos embraces an audience-first, user-focused approach guided by three key pillars: human insights, representation, and innovation. I believe that leveraging human insights and cultural trends allows teams to develop authentic and impactful ideas. I champion diverse voices, knowing they drive inclusive and genuine narratives. Committed to innovation, I continuously explore new ideas and technologies to craft memorable experiences that go beyond expectations.

I'm open to discussing design leadership roles where I can collaborate with internal teams and external agencies to shape strategies, refine processes, and craft creative solutions driven by insights, innovation, purpose, and cultural inclusivity.